How to Sell on GunBroker?

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Selling firearms and accessories online has become a lucrative venture, especially with the growing interest in gun ownership in the United States. If you’re considering entering this market, GunBroker is a platform you should explore. In this article, we’ll guide you through the process of selling on GunBroker, offering valuable insights and tips to help you get started and succeed in this competitive industry.

What Is GunBroker?

GunBroker stands as the leading online auction platform exclusively focused on firearms and associated gear. It goes beyond being just a marketplace, actively collaborating with key entities in the firearms industry such as the NRA, NSSF, Shooting Sports Summit, Hunting Heritage Trust, and USA Shooting. Access to GunBroker requires adherence to legal regulations for owning and selling ammunition, firearms, gun accessories, and knives at federal, state, and local levels.

Best Items to Sell on GunBroker

Once you’re prepared to post your products on GunBroker, it’s essential to select the most suitable items. Below are some top choices for selling on this platform:

1. Firearms

GunBroker primarily emphasizes firearms, which are generally popular and sell quickly. There is a high demand for handguns, rifles, and shotguns from well-known brands. New or slightly used firearms in popular calibers and styles are especially sought after, as well as vintage or collectible firearms with historical importance.

2. Ammunition

GunBroker is a popular marketplace for ammunition, with both common and rare calibers being in high demand. Bulk sales are common, and specialty ammunition such as self-defense rounds and hunting loads are also sought after by buyers.

3. Accessories

Firearm enthusiasts have a strong desire for gun accessories such as scopes, sights, magazines, holsters, and grips. Additionally, specialized or custom accessories and tactical gear like body armor, range bags, and gun cases are sought after and can fetch higher prices in the market.


4. Reloading Supplies

Shooters who reload their ammunition are in high demand for reloading supplies such as brass, bullets, primers, and powder. There is a lucrative market for selling these items either individually or in large quantities.

How Do I Get Started Selling on GunBroker?

To begin selling firearms, ammunition, accessories, or related items on GunBroker, simply follow these steps if you’re interested in getting started.

1. Create an Account

Head to the GunBroker website and select the Register option to establish a seller’s account. Input your details such as name, address, and contact information, and generate a unique username and password for your account.

2. Verify Your Identity

Sellers on GunBroker must confirm their identity by submitting a valid driver’s license or government-issued ID. Please adhere to the website’s guidelines to finalize this verification.

3. Set Up a Payment Method

Sellers on GunBroker can choose from a variety of payment options, such as credit cards, money orders, cashier’s checks, as well as electronic payment services like PayPal and It’s important to establish a payment method to receive payments from buyers.

4. Create a Listing

After establishing your account, you can generate a listing for the item you wish to sell. It is essential to furnish comprehensive and precise details about the item, encompassing its state, features, and any relevant legal requirements. Additionally, uploading high-quality photos of the item will help draw in potential buyers.

5. Set Pricing and Terms

Establish a base price for your item and outline any extra conditions, such as a minimum price or an option for immediate purchase. These conditions will govern the sale of your item.

6. Manage Your Listing

After your listing goes live, make sure to stay active with potential buyers by promptly addressing their inquiries, keeping an eye on bids, and making necessary updates to your listing. If your item is sold, collaborate with the buyer to finalize the transaction, which may involve coordinating payment and shipping to a valid FFL holder if necessary.

7. Follow Laws and Regulations

Make sure to follow all laws and regulations at the federal, state, and local levels when it comes to selling firearms. This involves confirming the buyer’s eligibility, conducting background checks, and meeting shipping and transfer guidelines.


Ultimately, engaging in GunBroker sales can be a lucrative endeavor when approached with care. By familiarizing yourself with the platform, selecting the appropriate merchandise, adhering to necessary procedures, and complying with regulations, you can establish a thriving digital enterprise within the firearms and accessories industry.